Going into 2021, consider having two presenters on one show at one time to make for more compelling segments. Having the right mix of broadcasters within your line up for your upcoming shows is crucial in keeping your audience engaged. Have an Engaging Line-Up of Radio Presenters The idea is to go live as often as possible if your content remains interesting and helpful for viewers. There is no golden rule for the frequency of live streams. Having a mixture of behind-the-scenes content, pranks, and footage from their show, KIIS Sydney Breakfast duo Kyle & Jackie O have the biggest Tik Tok following of any Australian radio show or station with 180,000 followers and their most viewed clip having over 2.2 million views.įurthermore, since live streaming videos has grown in 2020 and will continue to dominate in 2021, radio DJs need to also consider conducting their popular live streams on their social media platforms such as Facebook, Instagram, and Tik Tok to reach out to greater audiences. Several popular radio stations have now opted to use Tik Tok to take note of trending acts and songs, translating this information into the station’s content.Īn example of a radio station that is successfully using Tik Tok is KIIS Sydney Breakfast duo Kyle & Jackie O from Australia. As of 2020 and the start of the pandemic, social video platform, Tik Tok proved to be a highly utilized new avenue to grow and engage listeners.
Having a consistent presence on Facebook and Instagram has become a key contributors to the success of radio shows today. Leverage Spacial’s very own SAM Cloud Enterprise solution to gain insights into campaign performance with tracking and reporting capabilities in addition to standard tracking methods, including coupon codes and trackable URLs. To attract big brands for advertising, having the ability to target, track and scale campaigns for big brands makes switching from traditional to digital radio much more appealing. If you do not already, be sure to consider a podcasting strategy in the new year. Podcasts, an on-demand, mobile-first medium, make it simple and possible for your listeners to consume your content at their convenience. Where live radio is a one-time broadcast it is possible that listeners can miss your shows. Chances are, if a certain topic resonates with your on-air audience it will also appeal to your similar audiences across other distribution channels, such as social media and podcast platforms. Repurpose Your ContentĪs you plan your on-air programming next year, consider creating and leveraging content to be shared across multiple channels to help you increase your reach and grow your audience.
For example, for those who are broadcasting live, leverage phone calls, chats, and other ways to interact with your listeners to keep your content fresh and engaging. To continue the momentum of growing your radio station in 2021, review your current programming to ensure that you are balancing your station identity with what your audience wants. Focus on Quality ProgrammingĬompelling, high quality, and relevant programming is why your listeners continue to tune in, and also how you grow your audience. Leverage your audience data to target your content based on several parameters, including geography, music genre, age, radio formats, and more. Increase Engagement with Audience Targetingĭelivering relevant content to specific audiences increases engagement and enhances the overall listening experience for your audience. However, due to the global stay-home mandates, thousands of internet radio stations launched this past year which means that going into 2021, you’ll want to make sure that your station is prepared to stand out above the rest.
The COVID-19 pandemic caused massive disruptions around the world in 2020.
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How to Make Your Radio Station Stand Out in 2021
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